“In March 2014, I conducted a survey that found up to 80 percent of students who were enrolled at a 2-year public institution in the U.S. were likely to transfer to another institution.
The survey asked, ‘How likely are you to transfer to another institution?’ Of the 245 community college students who responded, a statistically significant 31 percent said ‘completely likely’, 23 percent said ‘very likely,’ 20 percent said ‘somewhat likely,’ 7 percent said ‘slightly likely,’ and 20 percent said ‘not at all likely.’
The survey also asked, ‘What is your reason for considering transfer to another institution?’ Of the 293 responses by community college students, a statistically significant 54 percent said ‘to continue my education,’ 17 percent said ‘reduced costs/expenses,’ 14 percent said ‘more/better program choices,’ 9 percent said ‘a better fit,’ and only 6 percent said ‘an institution with a better reputation.’
Finally, the survey asked, ‘Which of the following will be the most important factor when selecting another institution?’ Of the 293 responses, a statistically significant 32 percent said ‘transfer of most credits toward degree,’ 23 percent said ‘reduced costs/expenses,’ 18 percent said ‘more/better program choices,’ 17 percent said ‘availability of financial aid,’ and only 9 percent said ‘institution with a better reputation.’
That’s why I support Affordable College. It is clearing a path for community college students to a recognized bachelor’s degree by tackling the two most important factors that will impact their decision – credit transfer and college affordability."
— Greg Jarboe, President and Co-Founder of SEO-PR
Greg Jarboe is the president and co-founder of SEO-PR, an award-winning content marketing agency. Founded in 2003, SEO-PR provides clients with a strategic approach to content marketing that combines search engine optimization, online public relations, social media marketing, and online video marketing.
SEO-PR has worked with a variety of higher education clients, including: the University of the Pacific’s McGeorge School of Law, the University of the Pacific’s School of International Studies, the Annapolis Group, Suffolk University, Career Education Corporation, the Wharton School of the University of Pennsylvania, the University of Pennsylvania’s School of Nursing, Questia, Cengage Learning, the Rutgers Center for Management Development (CMD), the Rutgers Business School, the Rutgers School of Management and Labor Relations, the National Transfer Network, Pearson Technology, and WorldQuant University. In 2012, SEO-PR and Rutgers CMD won the Measurement & ROI Award in the Education and Academic Division from the Society for New Communications Research.
Jarboe also teaches the module on Content Marketing Strategy and Tactics in the Rutgers Business School’s Mini-MBA program in Digital Marketing. He is also the faculty chair for Content Marketing at Market Motive, which builds curriculum that is used by higher education institutions like Duke, Benedictine, and Polk State College, to supplement their classroom training, and to enhance their Community Education catalogs.
In addition, Jarboe is the author of YouTube and Video Marketing. He is also a contributor to four other books: Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; Enchantment by Guy Kawasaki; Strategic Digital Marketing by Eric Greenberg and Alexander Kates; as well as The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola. Greg is also one of the 25 successful online marketing gurus interviewed by Michael Miller in Online Marketing Heroes.
Before co-founding SEO-PR in 2003, Jarboe was VP of Marketing for WebCT, where he helped to triple the company’s installed base from 700 institutions in 36 countries to 2,172 institutions in 75 countries. He also launched WebCT.com and helped it become one of the sites visited most often by college students.