When I learned that Amazon launched a new Audible feature that allowed you to share a free audiobook with anyone you wanted, I immediately knew I wanted to share AOL Founder Steve Case’s new book, The Third Wave: An Entrepreneur's Vision of the Future, with my friends in higher education. (Here’s a Washington Post article by Hayley Tsukayama on the new feature: Audible is letting users send a free audiobook to anyone they want.) They liked it, so I thought it would be a good idea to share the free audiobook with you and everyone else that visits our blog. One of the big themes in The Third Wave is the importance of partnerships, especially in industries like education. In a recent LA Times interview on the book by Paresh Dave, Case said, “Entrepreneurs are always going to push the envelope and try to disrupt the status quo and push with urgency for the world to be different, but they need to marry that with the importance of partners and policy.”
As the founder of a new community college focused startup, Affordable College, I’ve attended and presented at more than a few higher education conferences this year. A consistent message from higher education leaders on panels was that edtech entrepreneurs need to do a better job of listening to and understanding the real challenges of institutional leaders. I couldn’t agree more. It’s been this exercise of both listening and questioning that led us to the learning we have today as a company. That learning led to the successful partnerships with the community colleges and universities we sought when we started Affordable College.
I found this book to be helpful to me as we built our higher education partnerships at Affordable College and I recommend it for other entrepreneurs and higher education leaders, in particular, for higher education leaders that want to learn more about entrepreneurs. I have no doubt that listening to the audiobook will lead to a better understanding of how partnerships might solve some of our biggest challenges in education.
Here’s a screen shot of what you'll see on Audible's site when you get there for the free audiobook and below it is the email and link that Audible generates to share the free audiobook.
Subject: I've listened to this audiobook "The Third Wave: An Entrepreneur's Vision of the Future (Unabridged)" by Steve Case and thought you would enjoy it too.
It's totally free and you won't need a credit card if it is your first time accepting an Audible book from a friend.
Get it here: http://a.co/8fLeyUI
After you accept the book, you will be prompted to download the Audible app to start listening.
Case also tells some great stories about AOL and the early days of the commercial internet. My personal favorite is his story about moving out to Cupertino for six months so he could go to Apple's office every day until he finally got a partnership with them. Hope you enjoy and share the free audiobook too!